I’ve been in advertising for close on 30 years. I love the work. And I love to work.  

I’ve been fortunate enough to have worked on everything from Pharma to Auto, from FMCG to Finance – on some of the biggest local, and even global, brands.  

I’ve also managed to notch up quite a few awards along the way. I’ve even named a University.  

I love the industry not just for the work, but for the kind of people it attracts. There’s nothing more rewarding than being able to work with people who are there for precisely that: the work. Who care about ideas. Who care about craft and attention to detail. Who get excited by, and talk about, ideas.   

It helps if they have a wicked sense of humour and don’t take themselves too seriously!
That’s what advertising is: it’s serious fun. Creativity is “intelligence having fun”.  

I had a great ECD who once told me: “If you want to make clients happy, and make money – just do the work! Everything else will follow”.  

He was so right.